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Entering (and Winning!) Sweepstakes for Free with My Coke Rewards

Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries. The program was launched in late February , and ended in late June